About

A new era of bookselling is upon us. Online retail, direct-to-consumer tools and technology, social media, and mobile devices have altered the way readers discover and purchase books. This new era is ripe with opportunities for publishers willing to change their tactics. In quick-fire manner book publishers must master audience development, data management, content marketing, and mobile publishing.

Join Book Business for this VIP, invite-only event to network with and learn from some of most innovative publishers and tech companies in the book industry. Bookselling Reinvented will explore how book publishers are meeting the demands of the new era and transforming how they market and sell books.

Register for Book Business Live to learn:

+ The importance of content marketing and reader engagement

+ Strategies for harnessing consumer data to grow business

+ How publishers are increasing book discoverability to drive revenue

+ The latest D2C experiments and what’s working

+ Why the mobile frontier should be top of mind for book publishers

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Agenda

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8:00 AM – 8:30 AM
Registration, Coffee & Networking

8:30 AM – 9:30 AM

How Content Marketing Can Solve the Discoverability Problem

9:30 AM – 9:40 AM
Case Study #1

9:40 AM – 9:50 AM
Networking Break

9:50 AM – 10:00 AM

Case Study #2

10:00 AM – 10:50 AM

Using Data to Build Audience & Drive Book Sales

10:50 AM – 11:00 AM

Networking Break

11:00 AM – 11:30 AM

Fireside Chat Q&A

11:30 AM – 12:00 PM

Keynote

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Speakers Register Now
Sponsors